Project Description
Florida Resource Center for Women and Children
The Florida Resource Center for Women and Children (FRCWC) is a Palm Beach County nonprofit dedicated to educating, empowering and inspiring the community to live safe from abuse and violence. The organization sought to develop a branding campaign to increase its local and online profile.
Deliverables include, but were not limited to, obtaining a nonprofit marketing grant to conduct a significant overhaul, which included a new logo, website, a national podcast, an online newspaper, and an annual grant for monthly online advertising and creative resources.
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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
“Leadership does not mean putting the ear to the ground to follow public opinion, but to have the vision of what is necessary and the courage to make it possible.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
“Challenges make you discover things about yourself that you never really knew. They’re what make the instrument stretch – what make you go beyond the norm.”
